Yolanda Maldonado
Marketing and Business Manager
5419 Dove Drive. Dallas, Texas 75236 | 214.609.4585 | myolanda345@gmail.com
Professional Profile
- Two years’ experience as operations leader with expertise in managing of store operations
- Skilled in supporting marketing initiatives through product launches, promotions, and merchandise
- Strong ability to analyze performance data to guide operational and promotional decisions
- Committed to enhancing customer engagement, maintaining high service quality, and the improvement of workflow efficiency
Skills and Abilities
- Microsoft Office Suite (Word, PowerPoint, Outlook)
- Adobe Creative Suite (InDesign, Illustrator)
- Excel
Education
BA in Advertising and Communication University of Texas at Arlington, Arlington TX Expected Graduation: 2026 | Minor in Business Administration
Experience
Lead Marketing Manager, Tierra a Taza, Dallas, Texas (2025-present)
- Manages daily operations while contributing to the café’s marketing efforts through promotional setups, seasonal rollouts, and brand-aligned merchandising.
- Utilizes Excel, Google Sheets, and Outlook to monitor sales trends, organize schedules, and support internal communication, guiding operational and promotional planning.
- Oversees and trains staff to maintain a strong customer experience and reinforce the café’s brand identity.
Lead Keyholder, The Salty, Dallas, Texas (2023-2025)
- Supported the store’s marketing and brand initiatives by assisting with seasonal product launches, in-store promotions, and merchandising updates designed to boost customer engagement.
- Regularly used Excel, Google Sheets, and Outlook to track inventory, review sales data, and coordinate communication with management.
- Traveled out of state to help train new teams during store openings, ensuring consistent brand presentation and operational standards across locations.
