Radio Scripts

COLOMBREW COFFEE Commodity Campaign

  1. 30 Second Radio Script ‘DON’T JUST WAKE UP. RISE.’
  2. Objective:  To position Colombrew Coffee as the premium choice for ambitious coffee drinkers seeking bold flavor and a powerful morning ritual, ultimately driving awareness and online/café sales.
  3. Target Audience: young professionals, creatives, entrepreneurs (25-45). Urban, quality-conscious consumers; people who value morning rituals and bold authentic coffee experiences and are likely to care about origin, quality, and performance.
Colombrew Coffee 30 second radio script
  1. 60 second radio script ‘BORN OF THE MOUnTAIN’
  2. Objective:  To deepen emotional and sensory connection to the Colombrew brand by highlighting its origin, quality, and power — building premium perception and prompting purchase online or at cafés.
  3. Target Audience: Adults aged 25–45 who are ambitious, driven, and experience-focused consumers. They are coffee drinkers who value origin, craftsmanship, and flavor complexity who are also professionals, creatives, and enthusiasts of premium or artisanal products.
Colombrew Coffee 60 second radio script